

After researching for quite some time, I am finally ready to share this post with everyone. Today, I will be sharing my research on what makeup SM Entertainment, A Korean Entertainment company, uses on their idols. I like to think of this post as a piece of ratchet investigative journalism because I cannot 100% conclude this is the makeup SM idols use, but I can give some propelling evidence.
Also, before we begin, any links with an asterisk (*) are affiliate links.
Also, before we begin, any links with an asterisk (*) are affiliate links.
WHY DO WE WANT TO KNOW?
Right now, the Korean beauty industry is booming due to their specialization in natural looking makeup. When idols go on music shows, most of the comments under their performance videos are not in regard to their talent, but how beautiful they all are. And trust me when I say this, THEY ARE BEYOND TALENTED.
I used to buy a lot of Korean beauty products, thinking that using them I would look as beautiful as an idol. Therefore, I always believed Korean idols wore BB Creams when they perform. However, a few years ago, I was watching Hyuna (formerly of 4MINUTE ;_;) and saw she was wearing a BB Cream which left a very obvious white cast on her face, video here. Which made me ask the question...What kind of makeup do idols actually wear?
This started my journey to the truth...